AXA innovates with Axadia, an unforgettable experience in the metaverse

Background & requirements

AXA, a leading insurance company, wanted to explore new growth opportunities in Web3. They needed a creative solution to differentiate themselves from the competition and reinforce their brand image online. The objective was to plant the flag in the metaverse and have a first viable experience in a metaverse.


As France's No. 1 insurer, we need to remain at the forefront of technological innovation, exploring the new worlds where the future of our industry may be played out. We learn, again and again, alongside those who build and bring to life the technologies of tomorrow. With the launch of AXADIA, our parcel of The Sandbox metaverse, we're taking the next step in getting to know this new world and understanding its challenges. For 2 weeks, we're opening the doors of AXA France to developers, gamers and all amateurs, whether initiated or experienced, to discover our company, our recruitment, our commitments and our values through a unique virtual experience.

Patrick Cohen
Chief Executive Officer, AXA France


Excelsior worked closely with AXA France's general management and innovation department to create Axadia, an immersive charity experience in the TheSandbox metaverse. Axadia allows visitors to discover AXA's business while having fun, and to generate donations for charity. This fun experience has been a great success, with tens of thousands of participants playing the game.

Thanks to Axadia, AXA has succeeded in setting itself apart in the online insurance market by offering an innovative and engaging experience for visitors. This initiative has also enabled the company to strengthen its presence in Web3 and position itself as an innovative player.