Creating content in the metaverse: how do you go about it?

Highly visible since 2020, the metaverse is one of the technologies that will become mainstream in the near future. Everything will be turned upside down by its emergence, including content creation.

With the emergence of the Internet, content has already evolved considerably since the 1990s. Once reserved for a small category of people (journalists, writers and anyone whose profession was more or less linked to content creation), today anyone can create content.

Content is equally varied, from simple text to short videos on TikTok. And what about the metaverse? It's revolutionizing content creation in its own way, through its virtual world and immersive experiences. And if we add artificial intelligence (AI) to the mix, it's a veritable revolution in content that we're about to witness, and in which we'd like to support you.


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How about a quick reminder of what the metaverse is all about?

Yes, at Excelsior we specialize in Web3. But we thought that, if you came across this article first and didn't know what the metaverse was, a quick reminder wouldn't go amiss!

Imagine an entirely virtual world in which billions of people live through avatars. These avatars can live, socialize together and do the same activities as in the real world. Avatars are the link between this virtual world and the real world, because they are simply representations of ourselves.

What about content? In the metaverse, content is very important. It stimulates user engagement and social interaction. It also creates economic value that you can monetize. So, diverse and accessible content is essential to a rich and inclusive metaverse.

Consequently, given its importance, it is necessary to understand how to create good content in the metaverse.


What content should you create in the metaverse?

Metaverse content differs in many ways from "traditional" digital content (text, video, etc.).

On the one hand, the content in the metaverse is generally in 3D. It's also immersive and interactive, pushing back the boundaries of user experience. In other words, instead of being purely consumable, metaverse content is often participatory, enabling users to create content themselves and modify their own digital environment.

On the other hand, there is a concept of digital ownership in the metaverse, which is not always present in traditional digital content. This is particularly true of decentralized metaverses. We're thinking in particular of NFTs, which enable users to create their own content, retain ownership of it and monetize it when they wish.

The content in the metaverse can be divided into two distinct categories:

  • Classic content: texts, videos,
  • Content specific to the metaverse: 3D models, immersive experiences, virtual reality applications.

For this content creation, AI has a very important role to play, and we're going to detail it in a few lines.


The transition from content creation to the metaverse

There are 2 ways to create content in the metaverse:

  • Transforming classic content into content for the metaverse,
  • Create specific content for the metaverse.

The first way is to transform content already present on the Internet and integrate it into the metaverse. The simplest example is to transform any content into an NFT. A blog post can be "sent" to the metaverse after it has been transformed into an NFT.

It's also the possibility of transforming physical objects into NFTs. This is what some luxury brands have done, by creating NFTs of their iconic products. The aim is to reach a new clientele who would not necessarily have passed through the doors of their physical boutiques.

We can also transform 2D content into immersive 3D content, specifically designed for the metaverse. We're thinking in particular of video games or certain video game sequences, which can then be transferred from the game console to the metaverse.

And in this transformation, AI has a major role to play, in that it will greatly facilitate our task by making it less time-consuming and complex!


How do you create targeted content for the metaverse, with or without AI?

The other way to create content for the metaverse is to create it exclusively for the metaverse.

To do this, we'll need specific tools and software, such as 3D modeling software, VR/AR creation tools or AI-assisted tools. The creation process differs according to the type of content (3D objects, interactive experiences, AI-generated content).

But before diving headlong into content creation in the metaverse, it's important to understand user needs. What do they want to see in the metaverse? What content for what metaverse? These questions should always be asked before embarking on content creation for the metaverse.

And this is where AI can help.


How can AI facilitate this transition from content to the metaverse?

We've finally come to the point! Yes, AI is an excellent support for content creation in the metaverse. For example, it will become your favorite assistant when it comes to knowing what content to create for the metaverse and, more importantly, what content not to create.

Based on the data in its possession, it will be able to identify the most interesting content for the metaverse. As the months go by, the AI will be less likely to make mistakes, as it always learns from its mistakes.

The main advantage of AI-assisted content creation is, of course, the time it saves. It eliminates the need for benchmarking and can perform non-creative tasks. In this case, you'll need to put your own stamp on your original content, designed specifically for the metaverse.

The disadvantage is the corollary of the advantage: less and less human intervention. It's not impossible that, relatively soon, an AI will be able to create content from A to Z without you having to do anything. The tool will then be able to think of an idea, carry out the benchmark, create the content, transform it into NFT and transfer it into the metaverse, having decided to do so itself!


Content distribution and monetization in the metaverse

Once transformed or created specifically for the metaverse, the content must be distributed there. This means choosing the right metaverse platforms, virtual events or digital stores to offer your content.

In fact, the ultimate goal should always be to monetize your content. You could sell digital goods, advertise in the metaverse or offer access to virtual real estate.

Here again, AI can be a great help, automating all or part of the distribution and monetization process. And Excelsior is here to help.


Excelsior, your partner for creating content in the metaverse

We know that creating content for the metaverse isn't something easy to do, or even to understand. That's why Excelsior offers you personalized support.

On the one hand, we help you to establish yourself in the metaverse. On the other, we help you create content specifically for the metaverse.Your ultimate goal is to ensure that your customers start their journey in your metaverse with everything they need! Don't hesitate to call on us.


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