Background & requirements
Alibaba, one of the world's e-commerce giants, wanted to strengthen its presence in the Middle East and Africa (MEA). As part of this regional expansion, Alibaba is looking for support in setting up successfully in the MEA. The company is seeking to understand the particularities of these markets, and to identify key opportunities. Alibaba therefore needs a partner to help it draw up a solid establishment strategy, seize growth opportunities and create strategic partnerships in the target countries of the MEA zone. Excelsior supported Alibaba.
Solution
To meet Alibaba's needs, Excelsior organized a large-scale event: an exclusive dinner at the prestigious Fouquet's in Dubai. This event was specially designed to enable Alibaba to create privileged links with decision-makers from major local groups.
At this VIP dinner, Alibaba had the opportunity to present Alibaba Cloud solutions, highlighting their expertise and potential in the field of cloud computing. Privileged discussions with local decision-makers enabled Alibaba to better understand their specific needs and identify opportunities for strategic partnerships in the Middle East and African markets.
Thanks to this VIP event organized by Excelsior, Alibaba was able to establish privileged relationships with key players in the MEA market, reinforcing its credibility and reputation in the region. This high-level networking evening also helped position Alibaba as a trusted player and preferred technology partner for local companies, contributing to the expansion of its presence in the Middle East and Africa.
